Bollywood has perfected the art of taking a social cause, making a highly sentimental film on it, create a euphoria via media and rake in the moolah! Chapter closed. What happens with the cause itself is another story. Why bother about it and please do not ask difficult questions!
Take the case of Chak De, the SRK film blockbuster released on August 10th 2007 glorifying the Indian women hockey team winning the world championship. Big time money earner. Since we Indians can’t live that dream in reality ever again, one might as well enjoy it in a 2 hours or so neatly packaged melodrama and go hysterical.
Anyone cares for reality check? It’s 2010 and player of Indian Hockey Team have refused to practice for the upcoming world cup (being held at no other place but Delhi) as they have not been paid their dues since 2009. If you thought that these guys were earning million of $$s by playing hockey, here is a reality check. A player gets INR 25000/- (~$550/-) for playing a hockey match!!
Thanks to the public euphoria, producers and actors of Chak De possibly earned 10x from that one movie than our national team players will earn in their entire life!
Rang De Basanti was no different. Judgment of Ruchika’s molestation case stands as a testimony.
“3 Idiots” is the next sequel. It has all the ingredients to start a “euphoria tsunami”, such as valid middleclass social cause, sinusoidal emotions, an idealistic positive ending, some comedy and Aamir Khan. And there are a billion idiots willing to shell out money so that they can feel good by watching the movie and discussing the problem.
Someone else will fix it. If not, Bollywood will make another blockbuster on yet another social cause and then we can choose to forget “3 idiots” core issues.
After seeing “3 Idiots”, ask yourself the following question:-“If my son is a naturally talented hockey player and really wanted to build a career by playing hockey, what are my choices?”
The answer will tell you the futility of going gaga over 3 Idiots.
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