Bollywood actor Salman Khan’s latest action movie “Wanted” didn’t get favourable reviews from the critics but has done good business by earning about Rs.38 crore across the country in its first week.
Surprisingly, it is the single screens where the movie has fared well compared to the multiplexes by generating 70 percent business.
“Till now, we had undermined the business contributed by the single screen theaters, but this film has made us realise that such theatres are still the bosses,” said trade analyst Taran Adarsh.
http://www.monadarling.com/lifestyle/salmans-wanted.html
Said another trade analyst: “Single screen theaters have been historically known to cater to testosterone boosting movies- action dramas. ‘Wanted’ is exactly that kind of film. Then you have the price of the tickets, approximately less than half that of multiplexes, with the advantage of watching it on a 70mm screen. Quite naturally, audiences will choose single screens over multiplexes,” he added.
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